TACKLING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, that encompasses deceptive practices aimed at fabricating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosys

Banner ads are a commonplace form of online advertising that often appear at the top of web pages. These visual advertisements serve textual content to attract potential customers. Banner ads are known for their wide reach and power to effectively promote products or businesses. They often utilize eye-catching designs and compelling calls to action